Karl Bickerstaffe has joined VIDA as area sales manager, covering northern England and north Wales.
With almost two decades of sales experience in the furniture sector, Karl brings a deep understanding of the industry to the business. He comes to VIDA from Arighi Bianchi and Heal's, two industry giants, and his understanding of customer needs is informed by years of on-the-ground experience. He will form a vital part of VIDA's sales team as we continue to develop customer relationships and find new and innovative ways to serve our clients.
He says: "I'm delighted to have joined such a dynamic and fast-growing business and look forward to introducing myself and our ever-expanding range of innovative products to my customer base. My experience in furniture retail sales with two of the country’s oldest and most respected retailers, coupled with my enthusiasm and passion, will prove invaluable in promoting the goods and services offered by VIDA to both retail and contract clients alike."
Karl is also a fan of Liverpool FC and is looking forward to attending some games now that he's no longer working weekends. He has also done several 10k races – the next one is at Arley Hall in October. He's not very fast but it helps keep the 'dad bod' at bay!
The quality of product, large stock availability and excellent service gives us the confidence to offer their products to our customers